Collaborated with Siemens and R/GA to develop a comprehensive content strategy that showcased the diverse experiences and perspectives of Siemens' 400,000 global employees. By consistently publishing high-quality, illustrated articles branded ‘Future Makers’ and digital content across multiple channels, we aimed to challenge common misconceptions about the Siemens brand and demonstrate the company's dynamic and innovative nature. As part of this project, we created a visual style guide through design and provided art direction to talented illustrators to ensure that all content aligned with our strategic objectives.
ASIKO AGENCY (JEM) GRAPHIC DESIGN / ART DIRECTION
R/GA CHRISTOPHER LOCKWOOD - CREATIVE DIRECTOR
LACHLAN WILLIAMS - HEAD OF STRATEGY
JOHN HITCHCOX - DESIGN DIRECTOR